Big Bay Town Park

2305 Big Bay Road

La Pointe, WI 54850

Take the ferry to Madeline Island and experience what visitors have called “the best beach in northern Wisconsin” at Big Bay Town Park. This award-winning* 61-site campground and family park is one of the most impressive natural areas in not only the Apostle Islands, but the entire state of Wisconsin. Open year round, the park is owned and operated by the Town of La Pointe, and provides incredible views as well as the only access to the spectacular Big Bay Lagoon. Just 6 miles from the ferry dock in La Pointe, find out why Big Bay Town Park is a top choice for camping, hiking, swimming, biking, kayaking/canoeing, picnicking, beach combing, bird watching, snowshoeing, or simply relaxing on the beautiful 2 ½ mile sandy beach.

*2015 Lake Superior Magazine

‘Best Campground’

*2016 Lake Superior Magazine

‘Big Bay – Best Rock Picking’

*2017 Lake Superior Magazine

'Big Bay - Best Lake View'


We meet the standards of Travel Green Wisconsin!

Electric Sites


Sites 34 through 55 on the northwest side of the campground each offer 20-30-50 amp hook-ups, gravel pads for parking, a fire ring and a picnic table. Please use the filter feature when making a reservation to see what sites can accommodate the length of your RV or trailer. All electric sites are surrounded by the forest and partially shaded.



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Non-Electric Sites


Sites 1 through 27 and 33 do not offer electric hook-ups, but provide a parking spot, a fire ring with grill top, and a picnic table. These sites are great for tents, but please use the filter feature when making a reservation to see which sites can accommodate your pop-up/pull-behind trailer, campervan, etc. All non-electric sites are shaded and in the trees.



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Tent Sites



Sites 28 through 32 are located just south of the main parking area. Each site is shaded and surrounded by trees, giving you a feeling of being in the forest while just a short walk from your vehicle, bathrooms, showers, and wi-fi. Each site offers a fire ring with grill top and a picnic table. These sites are tent-only and do not offer electric hook-ups.



Located on the southwest end of the campground are sites 56 through 61. These are hike-in, tent-only sites along the Lagoon Ridge Trail. Parking, water, and bathrooms are located halfway along the south loop at the trailhead. Each site offers a fire ring, tent area, and picnic table/bench.



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Site Map




  • Electric Sites - $31 per night + tax
  • Non-Electric/Tent sites - $25 per night + tax
  • CHECK-IN at 12 p.m. / CHECK-OUT at 11 a.m.
  • Pay showers available, change machine located at office/shower building
  • Firewood available for purchase
  • Free wi-fi at Main Office
  • 3 sets of flush toilet bathrooms with potable water
  • Picnic shelter with fireplace
  • Outdoor picnic areas
  • RV Sanitary Dump Station located at Airport Entrance on Big Bay Road, $5 donation is appreciated

Campground Payment and Cancellation Policy -

A payment of 100% of reservation fee is required at time of booking. Advanced payments made over the internet are always paid by credit card. By providing a credit card number, you are authorizing PCM to bill your credit card for the full amount of the reservation, including any costs accrued while at the property, and any outstanding balances not paid at time of departure. Cancellations are subject to a $5.00 cancellation fee. In addition, cancellations made within 5 days of scheduled check-in are subject to a penalty equal to 100% of the reservation fee.



  • No fireworks
  • No fires on the beach
  • No chainsaws or any cutting of live trees
  • Only Non-Motorized Vessels are allowed to enter Big Bay Lagoon
  • All roads are ONE WAY - Please pay attention to signage
  • Please limit campsite use to 8 people and 2 vehicles per site
  • Please do not deposit trash inside of fire rings
  • Please help keep restrooms clean
  • Please keep all pets on a leash
  • Please do not litter
  • SAFETY FIRST! Please plan accordingly when hiking
  • DO NOT interact with, provoke, or feed animals and wildlife
  • Relax and have fun

Park Office Hours:

Summertime at Big Bay! Office hours have increased and the Park Office is open daily. Quarter operated pay showers (change machine available) and bathrooms are located at the Office building. Opportunity abounds for camping, hiking, kayaking and canoeing, photography, picnics, wildlife viewing, and enjoying the beach boardwalk. Access to the beach is just a short walk from the picnic shelter.

Phone: (715) 747 3031


We'd love to hear from you!

If you have a question or a comment, we want to hear it! Please fill out the form and we'll get back to you soon.

JUNE 21st 2017  - Summer Solstice

Summer has officially arrived and the Park Office is open daily!

QUIET TIME is 10 p.m. to 7 a.m.

Please do not leave food unattended at anytime, anywhere, and store all food items in a vehicle.

Trash and recycling receptables are always a short walk away, no matter where you are in the Park.

Please be respectful of others while enjoying your time at Big Bay, and remember to keep pets leashed!

Have fun and be safe!


May 9th, 2017

Showers are open and the water is on for the season!


April 6th, 2017


July and August are rapidly filling up and the Park is going to be busy!

Plan your vacation time now and reserve a site while you can.

Please click on the BOOK NOW button above.




Green program supports Wisconsin’s conservation tradition


La Pointe, Wis. March 3rd, 2017 – The Wisconsin Department of Tourism proudly welcomes Big Bay Town Park as a certified member of its Travel Green Wisconsin program. With a longstanding conservation legacy, this program furthers Wisconsin’s commitment to sustainability. Big Bay Town Park is taking big steps to reduce waste, (especially water) in all high traffic areas. The Park earned its certification for implementing green practices such as installing waterless urinals, motion sensor sinks, 1.5 GPM shower heads, new recycling receptacles, and motion sensor LED lighting to minimize their environmental footprint.


“Wisconsin has a longstanding tradition of conservation and Travel Green Wisconsin is an opportunity for businesses to further distinguish themselves for their sustainable practices,” said Tourism Secretary Stephanie Klett. “We applaud their commitment to making sustainability a priority to their business, knowing the importance of doing our part now preserves our natural resources and treasures for future generations.”


“Big Bay Town Park is a very popular summer destination and we will continue to make strides in every possible way to reduce wastewater, encourage recycling, and minimize human impact in the busiest areas,” says Park Supervisor Ben Schram. “The fragile microenvironment of Big Bay Lagoon provides a special recreational experience, as well as a home to many aquatic plants, fish, reptiles, amphibians, and other wildlife. It is our duty to be stewards of this spectacular wetland eco system, especially with the increase of visitors during the summer months.”


Even seemingly small practices can have a big impact. In a study done in 2013, Travel Green Wisconsin businesses that installed low flow fixtures such as toilets, showerheads, and faucets, reduced their annual water use by nearly 37 million gallons. When stacked end-to-end, that’s enough water bottles to circle the Earth over one and a half times. Additionally the study found that by switching to energy-efficient compact fluorescent light bulbs, Travel Green Wisconsin businesses reduced their lighting-related electricity usage by 75 percent, saving an estimated $3 million each year.


Travel Green Wisconsin was the first of its kind in the nation and serves as a model to promote environmentally-friendly practices in the tourism industry. The program is unique for its inclusion of all tourism-related businesses and organizations including but not limited to attractions, events, accommodations, outfitters, restaurants, retail, visitor centers and more. Tourism businesses interested in learning more about becoming certified can contact Heidi Schultz at or 608-261-6272.


The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at