Big Bay Town Park

2305 Big Bay Road

La Pointe, WI 54850

On Madeline Island, Lake Superior

Camping and Outdoor Fun Year Round

Take the ferry to Madeline Island and experience what visitors have called “the best beach in northern Wisconsin” at Big Bay Town Park. This award-winning* 61-site campground and family park is one of the most impressive natural areas in not only the Apostle Islands, but the entire state of Wisconsin. Open year round, the park is owned and operated by the Town of La Pointe, and provides incredible views as well as public access to the spectacular Big Bay Lagoon. Just 6 miles from the ferry dock in La Pointe, find out why Big Bay Town Park is a top choice for camping, hiking, swimming, biking, kayaking/canoeing, picnicking, beach combing, bird watching, snowshoeing, or simply relaxing on the beautiful sandy beach. Please note that the Town of La Pointe is NOT a merchant of canoes or kayaks, and that all rentals are arranged through private vendors. Please visit for rental information. Have fun out there! 

WATER IS OFF UNTIL MAY 2024 - Camping and vault toilets are available year-round

*2015 Lake Superior Magazine

‘Best Campground’

*2016 Lake Superior Magazine

‘Big Bay – Best Rock Picking’

*2017 Lake Superior Magazine

'Big Bay - Best Lake View'

Electric Sites


Sites 34 through 55 on the northwest side of the campground each offer 20-30-50 amp hook-ups, gravel pads for parking, a fire ring and a picnic table. Please use the filter feature when making a reservation to see what sites can accommodate the length of your RV or trailer. All electric sites are surrounded by the forest and partially shaded.



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Non-Electric Sites


Sites 1 through 27 and 33 do not offer electric hook-ups, but provide a parking spot, a fire ring with grill top, and a picnic table. These sites are great for tents, but please use the filter feature when making a reservation to see which sites can accommodate your pop-up/pull-behind trailer, campervan, etc. All non-electric sites are shaded and in the trees.



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Tent Sites



Sites 28 through 32 are located just south of the main parking area. Each site is shaded and surrounded by trees, giving you a feeling of being in the forest while just a short walk from your vehicle, bathrooms, showers, and wi-fi. Each site offers a fire ring with grill top and a picnic table. These sites are tent-only and do not offer electric hook-ups.



Located on the southwest end of the campground are sites 56 through 61. These are hike-in, tent-only sites along the Lagoon Ridge Trail. Parking, water, and bathrooms are located halfway along the south loop at the trailhead. Each site offers a fire ring with grill top, tent area, and 1/2 folding picnic table/bench.



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Contact the La Pointe Town Hall @ 715 747 6913 to set up your reservation. This magnificent shelter is rented on a first-come first served basis and is very popular in the summer months. Reservations and a refundable security deposit are required. 4 hour time limit per reservation. $125 + tax. Don't delay, call now to get your event on the schedule!






  • Electric Sites - $40 per night plus sales tax
  • Non-Electric/Tent sites - $33 per night plus sales tax
  • CHECK-IN at 12 p.m. / CHECK-OUT at 11 a.m.
  • Pay showers available, change machine located at office/shower building
  • Firewood available for purchase
  • Free wi-fi at Main Office
  • 3 sets of flush toilet bathrooms with potable water
  • Picnic shelter with fireplace
  • Outdoor picnic areas
  • RV Sanitary Dump Station located at Airport Entrance on Big Bay Road, $5 donation is appreciated

Campground Payment and Cancellation Policy -

A payment of 100% of reservation fee is required at time of booking. Advanced payments made over the internet are always paid by credit card. By providing a credit card number, you are authorizing PCM to bill your credit card for the full amount of the reservation, including any costs accrued while at the property, such as additional clean-up, noise violations, and any outstanding balances not paid at time of departure. Cancellations are subject to a $5.00 cancellation fee. In addition, cancellations made within 5 days of scheduled check-in are subject to a penalty equal to 100% of the reservation fee.



Violators will be charged for noise requiring police presence, littering, extra site clean-up, etc.

1st occurence - $50, 2nd - $100, 3rd - $200 

  • No fireworks
  • No fires on the beach
  • No chainsaws or any cutting of live trees
  • Only Non-Motorized Vessels are allowed to enter Big Bay Lagoon
  • All roads are ONE WAY - Please pay attention to signage
  • Please limit campsite use to 8 people and 2 vehicles per site
  • Please do not deposit trash inside of fire rings
  • Please help keep restrooms clean
  • Please keep all pets on a leash
  • Please do not litter
  • Generator use allowed from 10 a.m. to 5 p.m. only
  • SAFETY FIRST! Please plan accordingly when hiking
  • DO NOT interact with, provoke, or feed animals and wildlife
  • Relax and have fun
  • PLEASE NOTE - The Town of La Pointe DOES NOT rent canoes or kayaks, and all arrangements are made with a private vendor. Please visit for more information.

Park Office Hours:

The Park office is CLOSED for the season. Online camping reservations are recommended. The beach access and trails are open to the public. Please pay attention to signage and respect others. Please be mindful of occuring erosion and stay off the shoreline beach grasses and lichen. (This includes dogs!) Pit toilets in the main parking area are open all year. Access to the beach is just a short walk from the picnic shelter. 

Phone: (715) 747 3031


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Camping, vault toilets, scenery, and wildlife fun available all year!